Shave Club to take over Barbershop
The Shave and Barber Shop is planning to acquire the Barber Shaver, a chain of small-business shops in Florida that sells razor blades.
The Barber Shaving Co. filed a trademark application last month in Florida and said it expects to launch the new company in the spring of 2018.
The company’s president and chief executive officer, David Poynter, said the Barber Shop has a long history of offering razor and hair care products, but the razor company is changing gears and looking to focus on new products.
The new company will be able to produce shaving and shaving accessories and sell them to customers, he said.
The announcement was made in a filing with the U.S. Patent and Trademark Office in Miami, Florida.
Poyneer said the company’s first product will be a shaving brush that will be available in two sizes.
Poysner said the brush is “designed to offer an exceptional shave experience” and will be “built on the same foundation as the shaving brush we offer in the United States.”
He said the shaving brushes will have a blade that’s 1/2-inch thick, a razor blade with a blade diameter of 2.8 inches, and a handle.
The shaving brush will have “an ergonomic shape and features a razor sharp blade, including an adjustable, multi-layer nylon-fiber foam pad for maximum grip,” he said in the filing.
The brand name is expected to be unveiled at the company in Florida in June, Poynters filing said.
In addition to shaving, the Barber will sell “bespoke products” that include hair products, shaving creams, and grooming supplies.
The chain, which was founded in 1987, has stores in Fort Lauderdale and Palm Beach.
It also operates a retail store in Miami.
The owner of the Barber said the acquisition will bring about a “great transformation in the Barber business” and “an opportunity for a brand new generation of Barber Shavers to make Barber Shaves.”